360°+5, one year of contributions to the resource revolution
In March 2015, all the brands of the SUEZ Group merged under one banner in 70 countries, replacing more than 40 local historical brands.
Two months later, SUEZ publishes its 2014 Annual Report …
How to, through this publication, embody the new positioning of SUEZ around the resource revolution?
We decided to go beyond the traditional editorial exercise…
360 ° + 5
a call to our readers' commitment
We proposed to the reader himself to experience the resource revolution…
- How about eating a sheet of paper, to experiment the transformation of waste into energy?
- How about reusing the envelope as a smartphone loud speaker? Nothing is lost, nothing is created, everything is transformed!
- How about experimenting the sharing economy with a bag which is more than a bag?
- How about sharing good behaviour through a set of stickers?
360 ° + 5
one year of contributions to the resource revolution
360 ° + 5 is a 360° ambition, just like the upcoming revolution regarding the management of resources
360 ° + 5 is a 365-day commitment , just like the Group’s daily contributions to serving the resource revolution
It was awarded a Silver Grand Prix Stratégies of editorial content and a Communication & Entreprise UJJEF Honorary Prize.