Redesign of the digital ecosystem
With 59 shops in 2015 and 60 in 2017, Cora positions itself as a major player in French large-scale distribution. Through its project “Cora Commerçant” (“Cora Retailer”), the brand is committed to making its retail outlets the focal point of its customer relations and putting commerce at the very heart of this relationship.
Following this evolution, how to rethink its scope of action and digital influence? How to bring the “Cora Retailer” project to life and strengthen the Cora brand and its customer?
Two websites which meet Cora’s brand goals:
A retailer which claims to have regional or local roots.
Quality of service
A retailer which offers useful services, not only in store but online too
Modern and innovative
A retailer whose website offers an up-to-date user experience
A retailer which favours fresh products and stands for the importance of the catering profession