Digital Transition Up
Supporting public and social players in the digital transition
Digital technology is revolutionizing our lives, our ways of exchanging but also our relationships with the community.
Working alongside public and social players for more than 50 years, the Up Group is now supporting the digital transition of actors in the sector by devising innovative and tailor-made solutions to optimise all their approaches to support populations.
The challenge shared by the brand :
How to enhance the value of the Up Group’s offer while strengthening its image as an innovative player ?
The agency deployed a brand content strategy, based on the creation and distribution of a theme-based magazine for the brand’s BtoB audiences.
With its magazine “Transition Numérique”, the Up group deciphers the current events in the public and social action sector at a time of great upheavals caused by digital technology : support for the elderly 2.0, the connected community, culture in the age of dematerialization,…
By sharing its point of views on these major issues of our society and proposing concrete examples of achievements, the Up Group demonstrates its capacity for innovation in the service of a more just society.
Each issue of the magazine is produced in print and digital versions, and shared with customers and prospects met at events and exhibitions organized by the brand.
Discover online the latest issue of the inspiring magazine “Transition numérique – L’aide aux personnes âgées” :