In this time of crisis, we too are trying, in our own way and on our own scale, to contribute to the general solidarity effort.

And if our mobilization can make it possible, beyond accompanying you in these difficult times, to support projects and commitments likely to move society forward, we will have the feeling that we have fulfilled our mission a little more.

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Assystem Technologies becomes Expleo
Greeting and VIP cards 2019

magazine engagé.e.s

Up member's new magazine

#internalcommunication #edito #magazineinternalcomm #magazine

the issue

How can all employees be federated in the cooperative around its corporate culture and this in a context of transformation ?

How can we translate and embody the group’s development ambition and make the new version of the member magazine a lever to achieve these objectives ?

bearideas' solution

The agency supported Up in the redesign of its main communication tool for the cooperative’s employee members. In a context of transformation, it was important to re-mobilize the internal and affirm the validity of Up’s economic and political model :

  • A new name that reflects this ambition and objective and expresses its profound nature: committed.
  • An inclusive writing for a group that has always defended gender parity.
  • A square format that recalls one of Up’s strong identity markers.

The editorial organization relies on the 4 cultural fundamentals defined by the group to support its transformation.