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magazine engagé.e.s

Up member's new magazine

#internalcommunication #edito #magazineinternalcomm #magazine

the issue

How can all employees be federated in the cooperative around its corporate culture and this in a context of transformation ?

How can we translate and embody the group’s development ambition and make the new version of the member magazine a lever to achieve these objectives ?

bearideas' solution

The agency supported Up in the redesign of its main communication tool for the cooperative’s employee members. In a context of transformation, it was important to re-mobilize the internal and affirm the validity of Up’s economic and political model :

  • A new name that reflects this ambition and objective and expresses its profound nature: committed.
  • An inclusive writing for a group that has always defended gender parity.
  • A square format that recalls one of Up’s strong identity markers.

The editorial organization relies on the 4 cultural fundamentals defined by the group to support its transformation.