10 years after the passing away of l'abbé Pierre, let's celebrate his fights and his commitment !
a tribute to the Abbé Pierre
On Sunday, January 22, 2007, the abbé Pierre left us for “his great holidays”.
Ten years later, the 19,000 actors of the Emmaüs movement are involved in celebrating its founder’s spirit of resistance, defending his legacy and continuing his struggle for solidarity and social justice.
A 10 year anniversary built around a strong communication, brand and engagement concept :
the Emmaüs Village
Sunday, January 22, 2017 marked the launch of this year’s anniversary, with the organization in Paris of the “civil society meeting” and a massive popular, militant and solidarity event open to all.
The spirit of Emmaüs took over the Place de la République in Paris with DYI workshops, flashmobs, bands, street artists and clowns…
We are the world of tomorrow…
More than 2,000 people attended, bringing their voice to a more peaceful and united world.
#on continue - a tribute
Engaging both the internal and external heirs of l'abbé Pierre
The cornerstone of the whole operation, along with the key event of January 22nd, was the launch of oncontinue.fr.
An immersive and modern web platform consisting of four categories:
Dix ans, dix voix: abbé Pierre’s heirs pay tribute to the founder of Emmaüs by reading his most important speeches
L’abbé, 10 ans déjà: His life and struggles…
Emmaüs, toujours agir: The blog of Emmaüs’s initiatives and news
Programme 2017: Everything you need to know about the celebrations taking place in France
Finally, all of the Emmaüs communities were provided with a “history” poster, focused on decades of the abbé Pierre’s fights and commitments.
A guidelines manual and a set of goodies and templates allowed every communities to customize their own print and digital material to celebrate the 10 year anniversary of l’abbé.
Celebration day is over, but the struggle goes on…