Support for the launch of a new brand
The issues at stake
Onet is a family business that has become an international engineering and services group. Its diversified offer extends over several countries and is based on the expertise of 65,000 employees in various business lines: Onet Cleaning and Services, Onet Logistics, Onet Airport Services, Onet Security,…
In 2017, the Onet group will concentrate all the activities of its “nuclear” division (Comex nuclaire, Techman Industries & Onet Technologies) under a single banner: Onet Technologies. This merger therefore raises two issues:
- Show the new width of the Onet Technologies brand’s offer, which operates at each stage of the life cycle of complex industrial installations
- Reinforce the attractiveness of the sector by presenting the diversity of the professions and profiles that contribute to it.
A communication campaign to support the transformation of well-known brands and highlight the entire engineering and services sector for the nuclear sector and other complex industrial environments to a specific and limited target audience.
A manifesto in the newspaper La Provence,
on the day of the brand’s launch, to reaffirm Onet Group’s promise and its historical roots in the region.
A mini site, Onet Technologies’ first digital presence, designed to discover “the professions that make up our energy” through portraits of employees, and announcing the company’s future site, scheduled for autumn 2018.
To discover here
An “brochure” in volume
for customers and partners, and various commercial supports.
A tactical digital media approach
making it possible to effectively reach an audience of professionals in the nuclear sector and complex industries, particularly through linkedIn solutions.
After the first phase of the scheme, the extension of the digital campaign and the establishment of editorial partnerships with certain professional press titles are planned to continue the educational effort on the sector and its professions.