In this time of crisis, we too are trying, in our own way and on our own scale, to contribute to the general solidarity effort.

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Beyond Ratings

Greeting and VIP cards 2019

Creation of the 2019 greeting card and VIP card

#universcience #science #greetingcard #greeting2019 #fakenews

the issue

In the context of the creation of Universcience’s 2019 greetings cards and VIPs, two themes were required by the brief:

  • The space conquest
  • The table of periodic elements of Mendeleev

But the bears decide to go in another direction….

bearideas' solution

In collaboration with Universcience, we went further with a concept that was both impactful and creative.

A strong message that appealed, a format that is easy to use and deploy.

key result

The result? A greeting card and a VIP card with a clear and powerful message, simple but effective graphics and a close link to current issues on fake news.

A greeting card that is still unanimously appreciated internally today.