21 journeys to countries of the new resource
Conception of brand content event actions
While SUEZ is going through a business transformation, how to explain these evolutions towards the different company’s audiences?
la solution bearideas
To relate and produce SUEZ’s role in this new circular economy… we decided to capitalize on a significant time of the international media: the World Earth Day (22 April 2017).
In collaboration with a “great witness” the writer and traveler Erik Orsenna, who made 21 journeys to innovative industrial sites where the Group transforms waste into resources.
The tales from these 21 journeys have been broadcasted via a multi-target campaign :
- to key opinion leaders and VIP clients: an illustrated book.
- to the general public: a digital experience.
- to the collaborators: a series of audio podcasts.
The chronicles of Erik Orsenna
The agency called for a comic’s illustrator, Thomas Vieille, to illustrate Erik Orsenna’s chronicles and create a true graphical novel, at the crossroads of travel log and engineers’ blueprints.
24 hours for a future full of resources
To capture a more international and general public, the agency based on the chronicles imagined a digital experience “24 hours for a future full of resources”, where the internet user can find out how, within 24 hours, his behavior can have an impact on the resources’ future, showing second life SUEZ gives to our waste.
20 000+ UNIQUE VISITORS in 8 days.
The site allows clients to reach an international audience, through its relay on social media and via web media partnership on the main European markets of the Group: Great Britain, Belgium, Netherlands and Sweden.
The site won an award “site of the day”
by the CSS Design Awards and by Awwwards, two worldwide references with regard to digital design.
The book had a print run of 30 000 copies
and was released on 22nd April 2017 to the Figaro readers via media partnerships, and also to the Group VIP contacts.
The campaign received the Silver Prize from the 2017 “