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Beyond Ratings


Point 88 #getthepoint

#stabilo #point88 #socialmedia #getthepoint

the issue

How to be in line with the target’s media consumption ?
How to strengthen leverage of influence and commitment to generate brand preference ?
How to optimize conversion levers by communicating during the strategic back-to-school period ?

bearideas' solution

A digital and TV advertising film that combines the production and staging of young people in a very rhythmic and pop video.

An audio campaign on Spotify to get closer to a streaming audience.

More than 40 original posts on Stabilo France social networks (Facebook, Instagram, Snapchat) representing 5 months of publications, combining chestnut, humour and 3D design.

An Instagram system with 8 micro-influencers behind 23 original creations to encourage community involvement and invite them to take ownership of the product.

key results

TV and digital :

124 million contacts.
6 million audiences on mothers and 3 million on young people in TV.

In social media :

More than one million people reached by the device influence and a commitment rate of 15.8% on their accounts.
More than 6 million people reached by proprietary content.
A commitment rate of 9.7% for the entire social media campaign.