In this time of crisis, we too are trying, in our own way and on our own scale, to contribute to the general solidarity effort.

And if our mobilization can make it possible, beyond accompanying you in these difficult times, to support projects and commitments likely to move society forward, we will have the feeling that we have fulfilled our mission a little more.

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Beyond Ratings


Point 88 #getthepoint

#stabilo #point88 #socialmedia #getthepoint

the issue

How to be in line with the target’s media consumption ?
How to strengthen leverage of influence and commitment to generate brand preference ?
How to optimize conversion levers by communicating during the strategic back-to-school period ?

bearideas' solution

A digital and TV advertising film that combines the production and staging of young people in a very rhythmic and pop video.

An audio campaign on Spotify to get closer to a streaming audience.

More than 40 original posts on Stabilo France social networks (Facebook, Instagram, Snapchat) representing 5 months of publications, combining chestnut, humour and 3D design.

An Instagram system with 8 micro-influencers behind 23 original creations to encourage community involvement and invite them to take ownership of the product.

key results

TV and digital :

124 million contacts.
6 million audiences on mothers and 3 million on young people in TV.

In social media :

More than one million people reached by the device influence and a commitment rate of 15.8% on their accounts.
More than 6 million people reached by proprietary content.
A commitment rate of 9.7% for the entire social media campaign.